Marketing Essay Example | Topics and Well Written Essays - 3500 words - 4

Marketing - Essay Example They also serve as the management team with specific roles and responsibilities. Adam Balon, 26, handles the sales functions of the company. He graduated with a degree in Economics and earned a place in Harvard MBA. He has worked as a marketing manager for Virgin Cola UK. His competencies include developing brand strategies, budget management and extensive experience in dealing with impulse and grocery multiples to drive listings. He has previous positions as brand manager, logistics and production planning in Virgin Cola. He has worked as a business analyst in the financial services and grocery retailing. John Wright, 25, manages the operations of the company. He graduated with a Masters in Manufacturing Engineering. He worked as a consultant at Bain & Company. His competencies include developing start up plans setting up new ventures, business cases with negotiating strategies to invest/dispose business units and heavy involvement in IT and recruitment operations. He has worked across different industries in manufacturing, financial services and media. Richard Reed runs the marketing functions of the company. He graduated with a degree in Geography. He has 4 years experience in the advertising industry. He served as an account director on BMP DDB Needham Marketing agency that handles the Volkswagen business account. His competencies include devising and implementing new marketing strategies to double the market share. He has intensive knowledge in macro-planning and retail communications that would exploit new services and new revenue streams to the agency. He has previously served as business director for BMP’s interactive marketing consultancy as well as director for new business. The core competency of Fresh Trading Ltd is centred on marketing and business strategy as derived from the experiences of the management team. Core competency is defined as the collective learning in the